To make it short, I'm a ɴᴏᴛ ʏᴇᴛ ᴅᴇᴄɪᴅᴇᴅ cat. Back in 1926, a famous physicist Erwin Schrödinger told people that I am both dead and alive at the same time, in a state of superposition.
What would happen, if just for a moment you stopped and chose not to decide and instead let every option play out at the same time? What would happen, if you simply enjoyed the state of being ɴᴏᴛ ʏᴇᴛ ᴅᴇᴄɪᴅᴇᴅ and dived into the so-called superposition? The moment before the decision is made is the inspiration of our brand.
IT ALL STARTED WITH A CAT
The term superposition was used by the well-known Austrian physicist Erwin Schrodinger in interpreting the principles of quantum physics. Let’s simplify his thought experiment like this: you put a cat in a box with an unstable bomb that has a 50% chance to blow up or do nothing in one hour.
After an hour you ask yourself: is the cat dead or alive? Common sense tells us: the cat is either dead or alive, because the bomb either exploded or not. This is where Erwin Schrödinger comes in and suggests: until we open the box and look inside, the cat is both alive and dead at the same time - it is in a state of superposition.
Each and everyone of us can find ourselves in a similar state of being, while we choose not to decide from the infinite options that exist in our minds.
BEING NOT YET DECIDED
You are surrounded by an infinite number of unique possibilities, scenarios and endings. You always feel the pressure to choose, to pick, to name, to select, or simply - just to decide. All too often decisions become over-complicated, and the process of deciding brings forward a swathe of negative emotions.
Our consumerist society and the digital pace of modern life loads us with a plethora of choices and possibilities. But do you really need to have every step under control? What if you don’t? What if you stay in that superposition and let all the scenarios happen at the same time? It’s no longer about deciding. It’s about being not yet decided. Enjoy the state of being ɴᴏᴛ ʏᴇᴛ ᴅᴇᴄɪᴅᴇᴅ.
YOU FEEL MORE LIKE...
Hit this button and enjoy the state of being ɴᴏᴛ ʏᴇᴛ ᴅᴇᴄɪᴅᴇᴅ. Stay in the superposition and let all the scenarios happen at the same time
Hit this button and discover the infinite number of unique possibilities. Choose the scenario that fits best for you.
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